WorldSkills International entrusts Shannon with the role of Brand Manager, where she develops comprehensive brand packages for its global membership. This includes 28–32 page brand books, visual identity templates, logo suites, and a full range of digital assets. Over the past five years, she has supported members in achieving brand alignment and continues to introduce innovative, streamlined systems that improve brand accessibility—particularly for new members who are still adopting brand standards. With nearly 90 member organizations worldwide, Shannon produces an average of 15 print-ready brand books each year.